Edge Lofts Hoboken. "Leeding" the way

Premiering as Hoboken's first "eco friendly and sustainable" luxury condo development, this property demanded an evolved, stylistic approach that spoke to the eco-conscious demographic that has now virtually taken over the marketplace. The Edge Lofts campaign was about simplistic yet high-style design, clean lines, a minimalistic design approach and most importantly user friendly, connected and dynamic. New world Group created compelling outdoor signage, an evocative web presence and innovative tag lines and call to action messaging that drew attention to this now established residential superstar.