Guardians of the Galaxy.

In partnership with Marvel Worldwide and Disney Motion Pictures, New World Group created a dynamic and multifaceted promotional campaign for this summer's blockbuster. Utilizing the various characters of the film, New World Group developed epoxy lapel pins packaged in "mystery" packaging for a highly successful in theater campaign for AMC Theaters to tie in with a robust social media campaign and sweepstakes opportunity. Other promotional items for Guardians included silicone cassette tape iPhone cases, mouse pads, spinning chrome keychains, and celluloid button sets.