Following a complete renovation, we were tasked with positioning this landmark, one of the first of a new generation of luxury residential developments in Newark, NJ. We encouraged prospects to experience the “Newark of Now” in a campaign that highlighted local offerings and businesses. This incredibly successful narrative gave a nod to the past while introducing a newer, more youthful, and vibrant Newark – for a best-of-both-worlds messaging that perfectly mirrored the house that Walker built.